Outbound Society is a non-profit event organizer creating intentional, inclusive and meaningful running experiences while breaking the norms of traditional racing.
Founded by Roefan Jugalbot and based in Purok Ube, Catarman, Liloan, we bring communities together through movement, wellness and genuine human connection, from first-ever 3 km walks to personal-best chases.
One night, a high-school student messaged us right after registering for the Haunted Night Run. He had saved his school allowance, little by little, so he could afford to join.
That's the kind of runner we build for. It's why our entry fees stay low, why every peso goes back into the community, and why the finish line is a celebration for everyone who crosses it, not just the fastest.
Inclusive
No cut-off pressure. Walkers, kids, seniors and first-timers belong here as much as racers.
Intentional
Routes chosen with care: the bridge, the lighthouse, the coast, the businesses that make Liloan home.
Safe
Marshals, hydration stations, kid-only routes and clear briefings before every gun start.
Non-profit
Every peso we earn goes straight back into organizing the next run and growing the community.
Beyond our own signature runs, we plan and promote events for local brands and community initiatives across Cebu North.
Community runs
Creative, family-friendly running events for every fitness level: night runs, costume runs, birthday runs and fiesta fundraisers.
Event management
End-to-end planning, logistics and execution for brand activations, sports gatherings and non-profit initiatives across Cebu.
Digital marketing
Amplifying local wellness movements and grassroots events with campaigns that bring people to the start line.
